The brief
Etiqueta Blava, a new fashion brand, tasked us with rebranding and launching its identity in November 2023. The goal was to create a fresh, modern image that resonates with a young, sophisticated audience, standing out in the competitive fashion world.

The concept
Etiqueta Blava aims to offer elegant yet accessible clothing that allows individuals to express their authenticity. With the rebranding, we wanted to reflect this philosophy, giving the brand a contemporary and versatile aesthetic, perfect for those looking to stand out without losing their sense of sophistication.

The idea
We developed a new visual identity with a refreshed logo and a modern color palette, in line with current trends. The launch campaign was designed to shine on digital platforms, presenting the brand through striking imagery and visual content that speaks directly to a generation that values style and authenticity.